Being a blogger has become a thing among millennials, with most people quitting their jobs to start a blog or fresh grads not wanting to get a job and just face blogging full time. Either way, blogging has become a seemingly easy quick-choice career path for many youths. A lot of successful bloggers have made blogging look very glamorous (which is great), but what they don’t show or tell their readers and followers are the HARSH behind-the-scene realities of a blogger’s life. Most times bloggers rarely share the truth about fashion, beauty, and lifestyle blogging that you may not know.
Just like no job is easy, so is blogging. How easy or tough it is to run your blog really depends on how much time you invest in planning your launch… yeah. From choosing a name, choosing a niche, strategizing on your content style, branding, voice, etc. Blogging is no longer something you just wake up one day and venture into out of a hunch.
The Truth About Fashion, Beauty & Lifestyle Blogging That You May Not Know
1. The early stages are capital intensive
The experience of fashion, beauty & lifestyle bloggers can be summarized in the saying that “you use the money to get the money.” You have to start out spending loads of your own cash shopping and reviewing products for free. When I read stories and interviews of successful FBL bloggers, one common thing you notice is that they started out with shooting photos of their everyday outfits, fast forward to today, there is a lot of competition in this niche with every blogger working so hard to be noticed by both brands and readers. Blogging has become so formal that you need a media kit, a PR agent, a really captivating blog design (which costs money), and most importantly ENOUGH MONEY TO AFFORD luxury fashion and beauty brands’ products and services. I must say, if you don’t have money to spend on fashion and beauty products or to afford to move from one hotel or vacation to the other, don’t bother trying to start an FBL blog. You must ask yourself, “Am I too broke to be a fashion blogger?” You may not give up, but I’ll recommend you wait until you are FINANCIALLY prepared. This is the truth about fashion, beauty, and lifestyle blogging that you may not know.
It has gone way beyond choosing a random top in your wardrobe and talking about it on your blog… Right now, the competition is too much to be mediocre or play small. My tip: Start with what you have if you must, but please plan your financial investments.
Check out the most successful bloggers you know, track their progress, you will notice that they didn’t initially start with brand endorsements and paid partnerships. What you also don’t see might be that they bought most of the initial products they started with… it’s just like capital, you invest in your outfits and other products you post about until brands begin to notice you and get you to work with them. there is no magic to it. Except you are blessed to have a relative who has a clothing line, and s/he chooses to use you as a brand ambassador from the start, but aside from that, you are putting in a lot of money from the start.
Another example of investment is buying domain and hosting. first of all, starting on a free platform is good to test if this passion is sustainable, however, to appear professional, you need to progress beyond using a free domain to buying one, purchasing premium versions of everything you need; from social media scheduling apps, photo editing apps, etc. Speaking of photo editing apps, have I mentioned that DSLR cameras are quite expensive? Especially with the current inflation in Nigeria, things that were 200k are now 400, how does a blogger who is just starting (with no other source of income) afford that?
2. Treat It Like A Business
Some of the things you can be working on while you are planning your finances are geared towards branding your blog as a business (not just a hobby). Different things that make your blog become a business are; a logo, a color scheme, a great web design, a media kit, a rate card, etc. So you can see how all these don’t fit into ‘How To Launch A Blog In Five Minutes” posts that some of us read when we started. Total scam! It is not that simple, but it is not impossible. Do you get it? You do that, you get frustrated and begin to wonder why you are not breaking even soon enough.
3. It Is Not A Get Rich Quick Short-cut
A few days back, a friend told me she wanted to start blogging, few persons have contacted me via one social media platform or the other to ask how quickly they can start making money if they start blogging, and I keep telling them the same thing. If you start blogging because you want to make money, you may not succeed. This is because, you will be frustrated at the initial slow growth process, and then other blog tech issues that you are not ready for will start coming up, etc. You’ll probably be so frustrated, that you’ll eventually quit. However, if you can afford all the technical and branding expenses plus enough cash to spend on clothing and accessories, then you can grow faster than most bloggers. Even then, there’s no guarantee that the money will start pouring in immediately after you publish your blog. This is because, aside from having enough money to invest in gadgets, tools, and other essentials, there are other secrets to actually growing your engagement and reach as a blogger.
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“Don’t get it twisted,” I told my friend. “Bloggers hustle real hard.” They spend a lot of money investing in their blogs. before a blogger begins to receive free products from brands or get paid collaborations, they initially spend a lot of money on the blog and on themselves. This brings me back to IF YOU DON’T HAVE LOTS OF MONEY TO SPARE for luxury products and services, you should consider saving for some time before launching full time.
4. Bloggers Are Real Hard workers
Bloggers are real hard workers. heck! You may find yourself working harder than in most 9-5s. So thinking all you need is to take a picture and post is a mistake. First of all, doing a photo shoot or filming a video can take a whole day, then you move to editing, sharing, etc. it is a full-time job that people see as a side-hustle. So if you are lazy, don’t even bother. But if you have people you can pay to edit your photos and videos, take your pictures, etc, then you may be able to succeed.
5. You will be on your own initially:
Without sounding like a wet blanket, another truth about fashion, beauty, and lifestyle blogging that you need to know is that you may be on your own in the beginning. People may not believe in you and the possibility of you making money from blogging. Face the reality of the situation and make up your mind to progress nonetheless. You may have to take your photos yourself, film your videos yourself, etc.
In conclusion, a lot of “How To Start A Blog In 5 Simple Ways” posts just sugarcoat this whole thing and make it look like once you hit publish, you become famous and the money starts rolling in. In lots of blogger interviews I’ve read (success stories), you hardly read about the reality of the struggle to grow as a blogger. This why I’m writing my version of the truth about fashion, beauty, and lifestyle blogging that you may not know. Also, check out my blogging ebook with great tips on how to start and run a successful faith and lifestyle blogger. Totally relevant to you irrespective of your faith.
Do you think this post states the true realities of FBL blogging? Please share with a newbie or aspiring blogger or creative.