Yes! So damn difficult!
Why is it so important to be tagged “No 1 luxury makeup brand”?
I am tempted to call names, but I won’t. I don’t mean to bash any brands…
Though I wish they will re-consider their pricing for the average Nigerian customers.
How about shoe brands? Have you seen the cost of some of our made in Nigeria shoes?
a simple flat slippers… not sandal… slippers… 15-20k
And here I am thinking about what chunk of my salary am I supposed to use to shop for these products?
Skin/Hair Care Brands
Skincare brands are not so bad. For me, I don’t know what is more annoying the rise in the acceptance and production of bleaching cream (all in the name of organic skincare) or the cost. But I will even invest in a great skin/hair care than the stuff I have to get rid of on daily basis.
Subtract celebrities, politicians and the few entrepreneurs who are really making 6-figure income or profit monthly (10-15%) and you have the average Nigerian man or woman if they are married or have kids, worse: who are barely making enough money to survive.
These people cover at least 40% of the population, they will think about rent, school fees, and other bills before buying your “luxury” product. The other 30-40% are probably living below average and some really very poor.
I know it is a table I am shaking here, and some folks might say, ” How will brands partner with you if you criticize them?
But I am not just a blogger for myself. I am here to help others improve their lives in one way or the other. And part of what I do is to open their minds to possibilities that they never thought of or motivate them to do things differently for better results.
The content of this post is completely my opinion, which is in no way influenced by the brand featured on this post.
In collaboration with PacisVichiatelier
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